Why choose an aloe-based product rather than a water-based product?
Aloe vera has a molecular structure that allows it to penetrate the hair shaft more effectively than water. Aloe pulls hydration into the cortex of the hair instead of moisture just sitting on the surface.
Aloe attracts and binds moisture from the air to the hair and scalp. Water evaporates quickly. Aloe helps lock moisture in.
Healthy scalp = better moisture absorption for hair growth and strength. This makes the scalp more receptive to absorbing nutrients and moisture from other ingredients in the formula.
Because aloe penetrates so well, it acts as a carrier ingredient, helping deliver vitamins, botanicals, and oils deeper into the hair shaft and scalp instead of letting them rinse away. Think of it as a hydration “vehicle” rather than just a liquid base.
An aloe-based formula is especially beneficial for color-treated, heat-damaged, curly, or textured hair, as well as hair exposed to dry climates or hard water. Unlike water-based products, aloe helps restore and maintain true moisture balance while soothing the scalp—delivering hydration, softness, and shine without heaviness or buildup.
Wash your way to weightless hydration and vibrant color with this shampoo - Gluten, soy, paraben and sulfate free.
Soft, smooth, and oh-so-nourished - this conditioner does the heavy lifting so your hair stays light and luscious. Gluten, soy, paraben and sulfate free.
Moisturize, replenish and repair your damaged hair - Gluten, soy, paraben and sulfate free.
Replenishes deep hydration to soften, dry and frizz-prone hair and boost healthy shine. - Gluten, soy, paraben and sulfate free.
Gently cleanses processed or brittle hair while helping repair dryness and damage for softer, stronger, and more resilient strands. - Gluten, soy, paraben and sulfate free.
Restores strength and softness to damaged, color treated, or brittle hair. - Gluten, soy, paraben and sulfate free.
Our Nourishing Hair Serum is a lightweight, leave-in protector that smooths, seals, and adds instant gloss. Replenishing styles while shielding hair from daily stress - Gluten, soy, paraben and sulfate free.